If you’re a creative at heart, marketing often doesn’t come naturally. If you want to get your music out there, it’s important to embrace marketing, whether it’s social media or some good old-fashioned networking.
A website is an ideal tool for musicians to advertise themselves. Whether you’re advertising tour dates, or trying to book wedding gigs, if people can’t find out about you, you won’t get very far. Start simple, with an easy to use template. Add a little information about the kind of music you play, and about yourself.
Make sure there’s a way for people to listen to your music. Embed a Spotify playlist or YouTube videos of you performing live. Add a contact form for bookings, and a list of either your tour dates or the kind of gigs you’re looking for.
Industry events are a great way to meet other musicians and network with others in the music industry. Look for an event like the DIY Music Conference. What is the DIY Musician Conference in Austin? This conference is for musicians to relax, network and listen to music, with a mix of showcases, panels and networking opportunities.
Events like this can be very helpful. The panels can help you with learning to properly manage your social media, book more gigs, building a brand and much more. Meeting others in the industry helps you to build useful contacts who can further your career, or at least understand your interests. Make like minded friends and get inspired.
Social Media is an essential part of modern marketing. Set up social media profiles on YouTube, Instagram, Twitter and Facebook. Use the name you perform under, and get a good photo of you performing for your profile image.
Facebook Events can be used to advertise your gigs, and even link to your ticket platform. Advertise any gig dates and share information about the music you’re creating.
Ask a friend to take photos and videos of you during your performances. Get the photos on Instagram, Twitter and Facebook. Upload performance videos on YouTube, share them across your other social channels and embed them on your website. To keep your YouTube active, you could also record behind the scenes videos, like rehearsals, song-writing or the recording process. Tour diaries are fun, and show some personality behind the music.
Print marketing still has a place for musicians. Posters are one of the most used marketing tools in the music industry. Have professional head shots or performance photos taken to get the best presentation of you for your posters. Advertise where and when you’ll perform. Ask to put them in local music shops, record stores, bars and music venues.
Business cards might not be on your radar, but you never know when you might meet someone useful or who is interested in your music. Carry business cards wherever you go, and always have them ready to give to people who might be interested in booking you after seeing you perform.