When you started in business, you probably thought your product was everything. It makes sense. Without a decent product to sell, no company could ever get off the ground. There are no two ways around the fact that your offering is about the most important thing. But, it’s not everything.
The best products fail to sell on a regular basis. There are genius product designs sitting in spare rooms somewhere. And, there are endless failed entrepreneurs behind them. Of course, this happens for all manner of reasons. Sometimes, funding runs out before those products even hit the shelves. Other times, their creators get a case of stage fright before release. More often than not, though, failures like these come down to one simple mistake. Their creators just didn’t know enough about the people they were trying to sell to.
You heard it here first; no company can survive without customers. As such, dealing with the people side of things is as important as developing a product in the first place. Does that mean you need a psychology degree to make a business work? Probably not. But, it wouldn’t hurt to take a least a few lessons out of the psychology books you studied in school. Get this right, and you could find new ways to boost your sales in no time. But, what are the lessons you could benefit from learning?
Knowing What Makes People Tick
Knowing what makes people tick is the very backbone of psychology. This is, effectively, what the whole field is about. Coincidentally, it’s also what sales are about. If you don’t know what makes your customers tick, how are you ever going to be able to appeal to them? How can you ever produce branding and marketing which gets them on board? The simple answer is that you can’t. With that in mind, then, it’s past time you perfected your amateur psychology skills. Of course, you don’t need to know what makes someone depressed. But, you could benefit from knowing which colours make people feel happiest. It could also help you to identify things like which words create trust. Getting your counsellor hat on could even help you understand what kind of person would buy your product in the first place. Would young or old audiences benefit the most from what you offer? Are you aiming for optimists or pessimists? Introverts of extroverts? The more you know about your future customers, the better chance you have of catching them. So, delve as deep as you like into this issue. Even if you don’t think a personality trait is relevant, it could surprise you. As easy as that, you can hit the mark the moment you open those doors.
Reading the signs
Psychologists also have to be pretty adept at reading the signs their clients give to them. In this field, what people don’t say is just as important as what they do. A depressed person might not know they’re depressed, for instance. But, their lack of eye contact and general demeanour could still give the game away. Believe it or not, this method could also help with your business. If you’re able to read the silent signs, you can provide what your customers need without their even having to ask. That’s sure to win you some serious brownie points. It could also see you developing lasting relationships down the line. Of course, a slump-shouldered gait isn’t exactly going to lead you to a diagnosis. Instead, you may find it beneficial to work with companies like PRWD. By analysing consumer behaviours, the can take you closer to understanding what customers want. They’ll be able to pick up on signs you wouldn’t notice otherwise. And, that alone could be the key to unlocking your success.
Building trusting relationships
Psychologists and counsellors also have various techniques to encourage client trust. Trust, after all, is a pretty crucial part of that relationship. It’s also a vital part of the relationship you need with your customers. The more they trust you, after all, the more cash they’ll be willing to part with. What’s more, loyal customers are sure to see you earning a whole lot more than you would with one-time buys. It’s worth considering, then, how psychologists build this trust in the first place. Often, for instance, they may use their personalities to help clients open up. You can do the same through a technique like blogging or social media. Sharing a degree of your life will certainly help encourage customers. Often, psychologists also have to prove that they’re in things for the long-haul. Doing the same could also benefit you. If you can prove that you have plans for your company, there’s a much better chance people will stick around. Over time, that could lead to some beautiful working relationships.
Offering a service to improve customer’s lives
At the very heart of what they do, psychologists work to make their client’s lives better in some way. Aside from monetary means, they keep their needs out of their efforts. Instead, they focus solely on the client in question. And, again, you could benefit from doing the same. Sure, you ultimately want your business to benefit you. But, thinking about customer needs is the best way to achieve that. If you work to develop a product which can make their lives easier in some way, you’re sure to see success. If you start a newsletter with information they can use, more people will sign up. You get the point; don’t be selfish with anything. On social media, don’t spend all your time promoting your own agenda. Instead, think about what you’ve learned until now and apply it. Give your customers what they need, and observe how they react. If a post gets a lot of likes, offer more of the same. This is a simple gesture, but it could make all the difference in building your reputation. And, a decent reputation could make all the difference in building your business.